The publicity campaign for theOnePlus 12’s global release has officially hit the home stretch, with OnePlus announcing today plans for a launch event late next month. If the logistics prove out, the phone will be the company’s earliest-ever commercial push in a calendar year. The question here is whether there will be any major consequences as the launch is expected to collide with one from the behemoth brand in Android.
OnePlus 12: Release date, price, features, and everything to know
The new Snapdragon 8 Gen 3 phone from OnePlus is now out in China. Here’s what to know about it, including when it’ll come to Europe and the US.
About the OnePlus 12 and 12R
The OnePlus 12 event is scheduled for June 15, 2025, at 9 am ET.The company is toutingthe inclusion ofQualcomm’s Snapdragon 8 Gen 3 chipset, a 4th-generation Hasselblad camera system, and - after an inexplicable break in the OnePlus 11 - wireless charging at up to 50W via AirVOOC. The phone’sfeatures, specs, price, and camera detailsall suggest an impressive handset, but stay tuned for more information.
It should also be noted that the company mentions a ‘OnePlus 12R’ model that consumers are eligible to win in a sweepstakes-type launch. With theOnePlus 9Rmarking the ‘R series’ debut in 2021 (seen above), the R series features a mix of older flagship components and slightly lower-grade new parts. They’re meant to provide a premium experience while being more affordable than their mainline cohorts and have historically been sold in India and other parts of South Asia. However, the fact that the sweepstakes targets the United States (minus New York and Florida) is a reason to believe that the 12R will bring the series to North America for the first time - perhaps a hint of how OnePlus may end up pricing both phones in the West.
Consumers can still enter the sweepstakes by signing up for OnePlus’s marketing emails on its website. The company will select 12 winners, with one half getting the OnePlus 12 and the other half getting the OnePlus 12R.
Clashing with the Galaxy S24
However, the 500-pound gorilla sitting right in the middle of January is Samsung.Recent rumorsclaim the South Korean tech giant will host an Unpacked event for its Galaxy S24 series of Android phones — which are also equipped with the Snapdragon 8 Gen 3 in many regions — and various sundry accessories (maybe even aGalaxy Ring?) sometime during the week of January 15.
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OnePlus alone has nowhere near Samsung’s market share, butCounterpoint Researchanalysts report it’s a solid third behind Apple when its sales are agglomerated with sister brand Oppo. While OnePlus does have a full month’s advantage in its massive home territory against Samsung, it will likely have a more challenging time competing elsewhere in the world once we hit the middle of January. But, as with anything in life, only time will tell.
