Tariffsare currently asignificant concern, prompting companies worldwide, including Apple – one of the largest smartphone makers – to brace for possible impacts. The true effects of the Trump Administration’s global reciprocal tariffs on consumer prices, both online and in stores, are still being assessed. However, there is increasing speculation that these tariffs may influence the cost of theiPhone.
Amidst the ongoing discussions about tariffs,Bloomberg’s Mark Gurmanhas also provided new updates on Apple’s ambitious plans for its 20th anniversary iPhone. Additionally, there is news on Apple’s much-anticipatedsmart home hub, and insights on the expected design of theiPhone 17 Pro. Plus, an assessment of the implications of tariffs on Apple’s iPhone.
Apple iPhone 16 Pro
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420th Anniversary iPhone
Apple reportedly has “bold” plans
The year 2027 will mark the 20th anniversary of the iPhone. Steve Jobs first took to the stage in 2007 to reveal the iPhone, and since then, it has evolved into one of the most advanced and popular devices on the planet.Gurman reportsthat Apple is planning “a major shake-up” to celebrate the iPhone’s 20th anniversary, including a “bold new Pro model that makes more extensive use of glass.”
A newfoldable iPhoneis also expected to be released in 2027. Reportedly, Apple plans to release its first foldable iPhone in 2026, so it’s unclear if this new foldable is the second generation of that or a new design. Apple’s first foldable iPhone is expected to be a book-style design, so the company could release another version of it with a clamshell folding design, similar to what Samsung does.
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3iPhone 17 Pro design
It won’t be what you think
For months, rumors have circulated that theiPhone 17 Pro’s designwill differ drastically from theiPhone 16 Pro, particularly due to the rumored addition of a larger camera bar in a color distinct from the rest of the phone. However, Gurman advises against expecting “a particularly bold look” for the iPhone 17 Pro.
Gurman states that the iPhone 17 Pro will not feature a “two-toned back,” and the camera bar will share the same color as the rest of the phone. Reportedly, the renders circulating online (such as the image above) do not provide “an accurate representation” of the iPhone 17 Pro. Therefore, it seems the iPhone 17 Pro might ultimately resemble the iPhone 16 Pro after all.
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2The future of Apple’s smart home hub
A 2026 release is looking more likely
Reports about Apple launching a newsmart home hubfirst surfaced late last year, and it was believed the device would debut sometime this year. However, a lot has changed in the first few months of 2025, particularly Apple delaying some of Siri’s Apple Intelligence features that the device would depend on.
Gurman reports that Apple “is considering a delay until 2026” for its smart home hub, which would give the company more time to refine and release its more personalized version of Siri.Apple admittedin early March that this process is going to “take us longer than we thought.” Apple’s smart home hub is essentially its version of Google’s Nest Hub.
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1How the iPhone will be impacted tariffs
Apple is actively assessing the situation
Every tech company in the world is assessing thetariff situation, and Apple is no exception. According to Gurman, Apple will take a multi-step approach to tariffs to mitigate their impact on consumers and, of course, their bottom line. First, Gurman believes Apple’s procurement teams will push its manufacturing partners to cut costs. He also believes Apple is prepared to absorb “a small percentage of the costs” associated with tariffs. Reportedly, Apple’s hardware profit margin is “around 45 percent,” so the Cupertino-based company “has room to play with if needed.”
Gurman notes that Apple is currently in “assessment mode,” meaning the company is still determining the best course of action to navigate tariffs. He thinks Apple will “seriously consider” adjusting the price of the iPhone. Given that many consumers are aware of the tariffs, it gives Apple some leverage to increase prices without being accused of price-gouging. “It helps that consumers have probably heard about the outside factors here and won’t see it as a cash grab,” Gurman writes. Apple could also consider supply chain changes to lessen the impact of tariffs.
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