Microsoft officially launches its $200 iPhone trade-in bait
Forbes on Wednesdayreportedthat Microsoft will be extending its existing$200 iPad trade-in offerto Apple’s iPhone as well. Sure enough, today the promotion has gone live. It’s part of Microsoft’s running #timetoswitch Windows Phone and Windows 8 campaign that encompasses television, print, online and social media channels. Similar to the iPad promotion, the Windows giant has partnered with recycle firm CExchange to lure would-be switchers into bringing in their existing iPhone handset in good working condition for up to $200 credit, redeemable against Microsoft Store purchases…...