Why Apple Must Not Rest on its Laurels
It seems right now that Apple just can do no wrong. With record sales of its devices and huge amounts of money sat in the bank, it’s all very rosy over in Cupertino. But other companies have had successful periods before, only for things to go a little awry in future years. Despite great results from Apple ever since Steve Jobs returned to the company back in 1997, it wasn’t really until the iPhone’s introduction in 2007 that the world really took notice of what was going in at 1 Infinite Loop....